Fintech / Financial Wellness
Overview
Your Money Line supports employees with practical financial guidance and tools. This is an ongoing client relationship spanning four years, covering brand, marketing, and campaign design across the full range of touchpoints - landing pages, website, decks, social assets, and video.
"I’ve had the opportunity to work with Doryan for over four years in both full-time and contract capacities, and he is always my first choice for marketing or product design input and execution. His creativity, skill, and professionalism stand out in every project. I can bring him the most abstract idea, and he somehow turns it into something exceptional every time, within the timeline. Truly, they don’t get better than Doryan!"
Candace Luebbehusen
Director of Marketing
Challenge
Financial wellness needs to feel credible without being intimidating. The challenge across every campaign was making the value clear and approachable while maintaining the level of trust employers expect in a benefits platform, without an established campaign system to build from.
Approach
Rather than treating each deliverable as a one-off, I built consistency across the full campaign ecosystem. That meant tightening messaging so the value landed faster, establishing typographic and layout patterns that created clear hierarchy, and unifying the tone across employer and employee-facing materials. The goal across everything was the same: clarity and trust in every touchpoint.
Example product video refresh I created with the team
Result
The campaign materials gave the sales and marketing teams a scalable, cohesive system to work from. Engagement improved across campaigns and the relationship has continued and expanded.